the play, so they had to conform to the new wave of entertainment if they wanted to get the big bucks. Well, the popularity must have been dying down by this time, because even Alan Jay Lerner and Frederick Loewe took their property to the screen sooner than the stage, although, in all fairness, as this film's poster is telling us, they hadn't had a musical since "My Fair Lady".
right? This film also came out during a time where people cared enough about musical theatre for marketers to use it to sell a movie, without the musical play being adapted into a movie in the first place. Well, actually, the accuracy of this poster is still seriously questionable, because this film after came out about six years before "My Fair Lady".
This film came out during a time where posters sang overwrought praises for the movies they were promoting, but MGM just left it at that, just in case it didn't work out, you know, for MGM, which took home its, I don't know, twelfth Best Picture Oscar in a row with this film.
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Seriously though, the marketers really knew how to sell this film when they boasted that it was "The first Lerner-Lowe musical since 'My Fair Lady'". MGM is back to the old song and dance routine in Paris, and this time, they actually got French people, so that they would have the accents handy and not make it too much easier to compare this film with "An American in Paris II".
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